For all of life’s moments…

Mono no aware (物の哀れ) in Japanese loosely translates to the bittersweet realisation of the transient nature of all things in life. The intensity of new romance, the ephemeral joys of childhood, and the fleetingness of pregnancy.

My ethos is based on this concept. To cherish and appreciate the impermanence of life’s moments.

As I sat in the nursery holding my then-newborn to sleep, no phrase rang truer than the days and nights are long, but the years are short. In the blink of an eye, my newborn turned into a toddler. And I’m grateful to have been documenting all of life’s moments.

I want to make sure your life’s moments are documented too. Whether it’s your engagement or the birth of your precious one, or simply you cuddling your loved one and sharing a cup of tea, they are all special moments waiting to be captured. And I’m here for all of them.


How will you remember yours?